PrestaShop is a free, open source e-commerce solution. It is written in the PHP programming language with support for the MySQL database management system. PrestaShop is currently used by 250,000 shops worldwide and is available in 60 different languages.
Why use Prestashop?
Free of Cost & Open Source – If you are working on a tight budget, but you still like to have an efficient eCommerce System, you can opt for Prestashop. The money you save can be used for advertizing in Google AdWords, banners, etc.
SEO Friendly – SEO is what ranks websites on search results. The more SEO friendly your website is, you can be assured of a good online traffic. As a result it is very important that your web store is SEO friendly. Since URLs and title tags can be easily changed on Prestashop, SEO experts will be very happy to work on this platform.
Animated ‘Add to cart’ – It makes online shopping all the more easier with its animated ‘add to cart’ feature which comes in-built.
Easy to Develop – Prestashop is extremely easy to develop. Therefore can help putting your website and your online shopping cart together at a very affordable price within a reasonable period of time. Unlike Magento which is quite a complicated system and difficult to maintain.
Multilingual – It is very important you translate your website into one or few main languages depending on your location and business. Prestashop supports all major languages.
Quick and Does Not Require Expensive Servers to Run – Due to its size Prestashop does not require huge servers to run on like Magento which requires too much server resources and configuration.
Free Modules – Within minutes you can set up your online shopping cart with little to no expense at all as a result of the free modules it comes with.
Free themes – You can improve the look of your website within minutes by choosing from several freely available themes. Prestashop validates all its modules and guarantees quality.
Easy to Learn – Prestashop is very user-friendly and easy to learn. You need not be an eCommerce expert to master it.
Rapidly Improving – As a result of its vast number of users, Prestashop keeps upgrading itself with the latest features. With each new release Prestashop gets better and better.